Sometimes you really have to market yourself or your product or service. Oprah is an excellent case study for anyone trying to build an empire in the multimedia industry. She starts on a local Chicago station, moves to the national network, produces films at Harpo Studios, along the way starts a magazine which is FAB! How did she do all this? There should be a course in a Business School and Oprah should teach it! :) Now, this guy, the writer of the Crystal Moon series has really figured out how to market his books. Last Saturday, the Murray Barnes and Noble store sold 80 copies of his book--which is unbelievable. "This other author, who is nationally known, sold 50 books, that was the record. This guy knows how to market himself and his book." It is unique. He writes the book, self-published it, asked his readers for feedback and he made changes if they sounded good. In this way, the reader feels invested in his book. Also, his website looks really good and he answers every fan email personally, that is amazing in itself.
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